It’s about that time, you’re completely over your current position and you’re back on the job hunt. But this time, the market has changed. You can no longer just apply to positions on Monster and Indeed and sit back and wait for a call.
So what do you do?
Well, everyone and their mother tells you that you need to be on LinkedIn if you want a legal job. So you set up a quick profile and wait for the recruiters to contact you with open positions.
However, no one is contacting you. Complete crickets.
Chances are you’re doing one or more of the following things wrong that aren’t attracting recruiters to your LinkedIn profile.
Lack of Professional Headshot
LinkedIn profiles that have a clear, professional headshot will get 21 times more views and 9 times more connection requests. This is because people like to see who they are interacting with and a recruiter will want to see who you are and how you initially present yourself.
A professional headshot doesn’t mean you have to spend hundreds of dollars on a photographer. You can take a quality photo yourself. But keep these things in mind:
Make sure you’re dressed in appropriate attire for the type of role you want to get. The legal profession is still pretty conservative, so be sure to wear dark colors and avoid busy patterns, colors or logos.
Smile in your photo to appear more warm and approachable. This goes for men as well.
Make sure you’re photographed from either the waist up or mid-chest up. (No face only pictures)
Use a solid background color or a background that is not distracting to the photo.
You’re Unable to be Found
A big reason why recruiters may not be coming to your LinkedIn profile is that they can’t find you. You have to think like a recruiter who is searching for candidates. For example, if a recruiter is looking to fill a position for a healthcare law attorney and nowhere in your tagline or bio does it say you do healthcare law, you won’t even be on their radar.
Be specific in your tagline and bio for the type of work you do. For the positions that you identify that you want to be sought out for, strategically include those keywords throughout your profile.
Too Few Connections
LinkedIn is a numbers game. You get rewarded with more visibility on the site the more connections that you have. The magic number is 500+ connections. This doesn’t mean to add any and everyone to your profile just to get to 500+. You want to be sure to connect with people that you’d like to network with and that may be in a position to refer you for positions or opportunities.
The beauty of joining the 500+ club is that you’re more searchable. More connections equals more opportunities to be 1st, 2nd or 3rd level connections with someone who is looking for your particular expertise. Also, with more 1st level connections, more people will see the content that you share, will be able to like it and comment on it. This will then show up to their connections who may not know you, but will now want to be connected with you, thus increasing your views and connections.
You’re Not Engaged on LinkedIn
It’s not enough to have a well-written profile and perfect photo. Recruiters like to see that you’re actively engaged on LinkedIn. This is because your profile and activity is all that they have to go off on when making a decision of whether to reach out to you or not regarding a job opportunity.
You can increase your engagement on LinkedIn by making status updates, sharing articles, writing articles on your own profile, and liking and commenting on other people’s posts. Keep in mind that the more you engage, the more you’ll be seen, which increases the likelihood that a recruiter will see you and want to reach out to you with an opportunity.
They Don’t Know That You’re Looking
You can let recruiters know that you’re looking for a position by taking the following steps:
Click on the “Jobs” tab at the top of your LinkedIn
Click on “Career Interests” which is on the top left side bar.
Make sure settings are set to “On” next to “Let Recruiters Know You’re Open”
Fill out the information on the page for the type of position you’re looking for, job titles, location, etc.
Are you an attorney whose LinkedIn profile and presence need a facelift? Contact LegalBee at firstname.lastname@example.org to get your LinkedIn profile written and optimized to start attracting recruiters so you can get the job of your dreams.